Your Divi Website – Part Two

Your Divi Website – Part Two

If you have a WordPress website with the Divi theme and you are getting a bit stuck on a few things, I’ve created a bunch of easy to follow, how-to video tutorials to help smart women just like you. They are all on my YouTube channel but I thought I’d bring them all together here. 

This is Part Two of the Divi Website blog series. Check out the super basics HERE.

Otherwise, have a little browse and see if there are any vids here to help you have a breakthrough.

Video #7 – Easy Peasy SEO

In this video, I’m sharing some super duper basic SEO actions you can do for yourself on your WordPress website. This will help you to show up in Google searches for the keywords of your business. 

Video #8 – Get audio recordings on your website

If you’re keen to share a recording of an audio training you’ve created, like a meditation or a guided visualisation you can do it really beautifully and easily on a Divi site. 

This is also a great in-between if you’re keen to start a podcast but don’t want to wait for it to be set up. 

Video #9 – Divi Layouts

If you want a quick way to make a page that is designed by a graphic designer the Divi layouts are a great option. If you haven’t tried them I reckon you should check this out! 

Video #9 – Changing the social media icons

I created this video before the Instagram icon was a part of the regular settings. So this is a bit techy but you may still find it helpful if you’re on a social media platform that is not covered by the default settings. 

Video #10 – Modify and customise your social media previews

Have you ever tried to share your website to Facebook and the preview image is just totally unrelated or simply not what you want?

In this video, I’ll show you how to change your page previews for instance, when you share a page or post to Facebook. 

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Ideal Blog Layout Template

Ideal Blog Layout Template

Have you ever written a great blog post and really nailed the layout and flow? 
Maybe you’re wondering what makes a great blog layout? 
Today I’d love to share with you, my take on an ideal blog layout that will optimise social shares, save you time (!) with a template and create easy reading for your audience. 
Let’s go!

The video below shows you exactly how to do this step by step but let me outline some of the main points here for you too. You’ll find them under the video 😊

Ok – the main thrust of an ideal blog layout is to guide the reader with digestible bits of text, interspersed with images and scattered with social media sized images. 
I strongly recommend you have a Pinterest sized image and you include videos and audios in your blog for accessibility and SEO. 
I’ve also mentioned getting access to my template for the ideal blog layout which I’ve included below.
This process is really only suitable if you have a Divi themed WordPress website. If you do, go ahead and download the JSON file and uppload it to your Divi Librabry. Then it will be accessible in YOUR Divi librabry
I’ll be sharing step by step instructions on how to do that very soon if it sounds too tricky 🙂 

Do you need a hand with your WordPress website?

I can help you I can also help with Wix and Squarespace. Book a free 30 minute chat now and let’s see what is working for your website and what you might change. We can also see if I am the girl for the job. 

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Beautify the Social Media Previews of your WordPress site

Beautify the Social Media Previews of your WordPress site

Have you ever tried to share your website to Facebook™ and the preview image is just totally unrelated or simply not what you want?
There is a way to make gorgeous social media previews of your website pages and posts using Yoast and Canva.
Let me show you how.

The video below shows you exactly how to do this step by step but let me outline some of the main points here for you too. You’ll find them under the video 😊

Log in to your website.
Make sure you have the Yoast plug-in (I’m not an affiliate but maybe I should be haha!)
Go to the page you want to create a gorgeous social media preview for
Click on the headlights below the snippet editor
Edit the name, image and description of your post
Click update
I use Canva www.canva.com to create the correct sized image
The correct proportions are
How did you go?

Do you need a hand with your WordPress website?

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3 ways to improve your Facebook™ Ads image

3 ways to improve your Facebook™ Ads image

What makes a winning Facebook™ Ads image?
Well, there are virtually unlimited factors involved so I’m going to make it simple and today I’m going to share 3 ways to easily improve your Facebook™ Ads images.
So, let’s get to it!

The three tips are:

  1. Contrast
  2. Authenticity 
  3. Text

Check out the video for the whole lesson. There are a few notes below to summarise. 

1. Contrast

Number one is to have an image that contrasts with the rest of the feed. Some people suggest a contrast in colour. Facebook’s™ branding is very blue so you could consider using an orange toned image to stand out from it all.
Another contrast to consider is moving images compared to still images. That’s why video works so well.
Alternatively, simply having an image that is somehow really different from what is popular right now can create a sense of it being “novel” or new and trigger a response in a viewer’s brain.
The human brain loves novelty.

2. Authenticity

Audiences are very ads savvy.
Do you ever find yourself quickly scrolling past a post once you realise it’s an ad?
I know that I do.
So one option is to create an image that looks just like a part of the native feed. By that I mean – a post that looks like it was published by your cousin or aunt or best friend rather than a shiny, perfect, polished business trying to sell stuff to you.
Test out images of you in a more personal and authentic setting walking down the street. You will have seen these ads before – that is why they’re doing it!

3. Text

Did you know that if your image has more than 20% of the image covered in text, your ad will not get as much reach?
Well, that’s how the robot rolls.
You can manage the amount of text on your Facebook™ ad image by following the instructions on the video.
The link to the Image Checker is HERE.

Comment below and tell me if this helped.  Have a great day 🙂

Want more help with Facebook™ Ads?

I am happy to launch the Facebook™ Ads Simplified eCourse. Pop over to the info page and find out if it’s the right thing for you:

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Stop making these 3 mistakes in your Facebook™ Ads

Stop making these 3 mistakes in your Facebook™ Ads

Have you been running ads but you don’t understand how you can make it work for you or you wonder if the demographic is right?

It’s possible that you feel like you aren’t getting ROI on your ads spend and that you’re not making sales from your ads.

Maybe your ads don’t seem to be reaching many people.

If Facebook™ asks you if you got what you needed from the ads and you say no! then this blog post can help you!

I recently ran a live Q&A all about Facebook™ ads. It seems to me that there were quite a few mistakes that everyone was making that are really easy to overcome so I decided to tell you what they are and help you avoid them!
So let’s go.

#1 Too many interests

The most common and easy to overcome mistake was too many interests. 

When you are in Ad Set stage of creating your ad, you have the option to select “Interests”. Interests are basically things that Facebook has decided that a user is interested in! Facebook decides this based on your page like, posts you’ve liked or things that you have filled in on your profile. 

In regards to your ideal customer, they might have like Oprah Winfrey’s Facebook™ page. So if you type Oprah Winfrey in the interests section you can target your ad to people who like the Oprah page and her posts.

What I see a lot of people do when they are creating ads is to choose a LOT of interests to cover a lot of bases. To make sure that they cover a lot of the things that they think their audience is interested in and to reach as many people as possible.

It looks a bit like this:

Nooooo!!! Don’t do it!

Why not?

Because if your ad succeeds you won’t know which interest made it successful and similarly if it flops you won’t ever know why and you won’t be able to succeed again.

What to do instead:

Instead of bundling all of the interests into one ad, its best to create campaigns with multiple ad sets within them, each ad set with its own single interest.

The easiest way to do this is to make one ad with one interest and once the ad is approved, you can go into the ad set and click “Duplicate”. Once you’ve duplicated it, you can edit the interests with another, different interest. After a few days, you’ll be able to see which one is performing better and then send your budget into that ad. Essentially it’s a kind of split testing that gives you much better feedback and information about your audience to create future ads with.

 

#2 Advertising to multiple countries in one ad set

In a way very similar to too many interests, I see a lot of people trying to run a single ad to multiple countries inside one ad set. 

The problem with this is the same as too many interests: if you ad flops or succeeds you’ll never really know why.

Another very good reason NOT to bundle countries is that certain countries are much more expensive to advertise to that others. Your ads could be costing you more than they need to. 

What to do instead:

Have complete clarity about where your ad is going to be displayed.

If you are truly a global brand and you need to advertise to many countries at once I’m sure you have a budget to run different ads to different countries. PLUS each country has it’s own cultural nuances that require different images and wording so get real about whether your ad is really going to cut it in an international market or if your $10 is better spent starting off with a small local audience and building up to a global empire.

Then, it’s just like the actions in #1 – go ahead and create duplicate ad sets and edit the location details. Here’s what that part of the Facebook™ ads manager looks like in regards to location:

 

#3 Running ads with a start and stop date

When you are setting up your Ads Set, another option you have is to do with the Budget and Schedule. Many people want to run a short ad to reduce their ad spend and that is fine.

The only trouble with an ad with a start and end date is that the robots don’t seem to give you as good results as if you run an ongoing ad and then turn it off once you reach your budget.

Some people don’t want to run an ongoing ad in case they go over their budget. My experience is that if I’m spending money with Facebook™ ads, it’s on my mind. There is very little chance I will forget that I’m running an ad.

If you are really worried about forgetting you could always set an alarm on your phone or calendar.

If you’re not convinced that this is true, you could run your own experiment and run 2 ads – one that is ongoing and one that has a start and finish date and see for yourself. I’d be interested to hear your result! Let me know if you do this.

Ad with a start and end date

An ongoing ad

What to do instead:

You have options: you can either take my word for it and run ongoing ads which you turn on and off as you need OR You can run your own test as described above and see what the reality is for your business.

Ultimately, I would always recommend extensive testing around Facebook™ ads because everyone’s audience is so different and everyone’s business is so different. It’s smart and savvy to be invested in your ads process and your audience and your business so be patient with yourself and use it as a learning challenge.

Want more help with Facebook™ Ads?

I am happy to launch the Facebook™ Ads Simplified eCourse. Pop over to the info page and find out if it’s the right thing for you:

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