People effected  by the fires that you can help directly

People effected by the fires that you can help directly

Many of you know that I live in Bega and my region has been affected by fires in the last week.

It has been stressful and at times scary but I am very lucky. I live in Bega and it is a pretty safe spot.

Unfortunately, a number of people in my region have lost their homes in the fires. I don’t want to dramatize the events of the past week. The media is pretty good at that.

(the video above explains how the GoFundMe works, who the people are and what impact the fire has had on me personally)

This whole fire business is making me feel a bit impotent and disempowered. I want to do something to help. And I have heard that many others feel the same.

Some smart people who have lost their homes have created GoFundMe campaigns to receive donations from others who wish to help. I am going to share a heap of these links on this page.

These are people that I know. Or a mate of mine who lives in Cobargo knows them. These are people who didn’t have their homes insured and are currently homeless. They have no way to rebuild without your help.

If you are able to donate anything, I know that these people would greatly appreciate your support.

If you have a GoFundMe to rebuild your home, please contact me and I can list yours here too.

Thanks in advance.

GoFundMe campaigns 

 

Shaz and Swampy

“The Wotton Wandeezie home is a world that has been ours and yours and anyone’s. It gave to all who came. It was and still is the heart beat to us. It is our soul.

Sadly it was wiped out in the Badja Forest Road fire that also took most of the communities homes.”

This GoFundMe is organised for Sharon and Tom by their daughter Tegan. It was lost on 30 Dec 2019 near Cobargo.

Felicie Vachon

“We have lost our home on Dec 31st to the South Coast infierno, huge bush fires in NSW. We will be hopping from friend to friend’s for a while but are hoping to get  a mobile home situation for our son Ellis, 2 years, Josephine, 4 months and us as parents. And maybe a bit of gear.
We have lost everything.
Thank you so much,
Felicie & Jeremy”

These guys have little kids, and now they have no house and no gear. Part of the Dec 30 2019 desolation in and around Cobargo.

Jesse Graham

“This morning my family and I received the news that my Aunty and Uncle who lived in a small wooden, off the grid house just outside of Eden, NSW have been seriously affected by the fires..

I am asking to raise as much money as possible to help in anyway I can.

I am deeply saddened by the devastating fires and am praying for everyone effected. Love, light and bucket loads of rain to all x”

Organised by Eva Thompson. Friends of mine who live at Kiah and lost their home on January 4th 2020.

Cobargo Bikram Studio

The studio is one of the many properties that burnt down when a catastrophic fire engulfed Cobargo on the NSW Coast on New Years Eve.  Lives, homes and business have been lost and aftermath is devastating.

The beautiful boutique studio Bikram Yoga Sapphire Coast owned by the amazing Amrei and Ben Marden has been reduced to rubble. Our hearts are breaking for them and the community of Cobargo.”

This yoga studio is owned by my friends Ben and Amrei. Burnt to the ground on December 30.

Massi and Melinda

The money will go to purchase the basic infrastructures we lost: water tank, pipes, generator, kitchen burners etc.

Thank You for supporting us to rebuild our farm.

With Love and Gratitude
Massi & Melinda”

A mate of mine near Bemboka.

Samarpan

“Samarpan/Beck’s property, in the Brogo valley, near Quaama, Cobargo, Bega was wiped out Dec 31, 2019.  She was able to grab a few things, but not much. All the things necessary for bush living like generator, water pump & hoses, tank and the new 20k solar system she’d saved as a respite carer were destroyed.
She left as burning embers fell out of the sky. Even the house she retreated to in town was licked by firefronts and she is lucky to be alive. 
She is currently staying with friends, traumatised and at a loss with how to continue. Her house was not insured, so there is no handout coming her way. 
Please help her in at least starting on the road to recovery. 
Money raised will be used to take the first steps to having a shelter again eg. clear house rubble, perhaps go toward a caravan or temporary accommodation so she can start work again.”

Such a gorgeous human that 2 people are organising GoFundMe for her. Her sister and another friend. 

Jens and Tash

Jens, Tash, Eve and Hanno have lost their home and everything inside it.

At 2:30 in the morning on New Year’s Eve, as the incredibly hot and fast Badja fire approached, the family were forced to flee their home in Quaama. They only had time to pack the bare essentials for the next few days.”

Dylan Birchall is organizing this fundraiser on behalf of Natasha Roberts. Friends of many of my friends.

Ash and Nicholas

It has been a  very dark and tragic end to the year for Ash, Nicholas and their three young children; Akiva (7), Golda (5) and Caspian (1). On New Year’s Eve they lost their home in the beautiful town of Quaama, due to the NSW South Coast bush fires. 

Luckily they are all safe, but the devastation that has been left behind is heartbreaking. Within no more than 8 hours of evacuating, their entire home was destroyed. Sadly they didn’t have time to save their pet chickens and guinea pigs. “

Emily Morris is organizing this fundraiser on behalf of Ashleigh Barnes. Friends of a Cobargo mate of mine.

Zoey and Michael

Zoey and her partner Michael lost their home on New Year’s Eve, when a bushfire tore through the NSW South Coast of Cobargo. The couple have a 22 month old daughter and Zoey is six months pregnant with their second child. 

The couple lost everything in the fire, and Zoey’s experience of evacuating with her child was harrowing. The young family are now staying with Zoey’s mum at her home in Cobargo, which only narrowly escaped being destroyed in the fire.”

Campaign organised by Sean Davey  on behalf of Zoey and Michael. Mates of a mate.

Bandicoot Pottery Studio

Based in the gorgeous town of Cobargo, they along with so many, have had their lives turned upside down in the recent fires in New South Wales. Their pottery studio and all the stock in it was destroyed on New Year’s Eve. This was their workplace, their love, their passion.
While their home is insured, the studio was not and they need help to rebuild.”

Gabrielle is a generous woman who tirelessly serves the Women’s Resource Centre in Bega and a friend.

The Boot Family

“Two of our three buildings exploded. All of our belongings inside these buildings and our farm equipment have been reduced to ash and shards of twisted metal.  Our fields are an eerie moonscape of black dust. Our fences have vanished. Water tanks have melted. We no longer have electricity to our property.
As a family, we are currently safe. Our animals are also safe at the moment thanks to an incredible neighbour’s generosity, but they have no feed or regular access to water.”

Friends of a friend in Cobargo. 

McDonald Family

“My best friend Polly and her family have lost everything in the south coast bushfires. Everyone is safe, but their property has burned along with everything they couldn’t fit in the car. Pol has two young kids and is currently staying with her brother, whose home is not yet safe from the fires either. She doesn’t have a home to return to, like many Australians living on our coast. She and her family are amazing people who would do anything to help anyone. Polly would give you the shirt off her back if you needed it, and now she needs our help to rebuild a home. Even if you donate $1, you will be helping more than you know. Thank you for reading, please ask any questions you have! ❤️”

Emily Carters is organizing this fundraiser. Friends of a Cobargo friend.

Moni and Graham

Mum and Dad have lost absolutely everything they ever owned in the devastating bush fires that swept through our beautiful community on Friday the 8th November.

Their entire life of 48 years of possessions and memories, gone! 
This was their life, their home, their everything. 
As most know, Mum and Dads house was a sanctuary for many. People came and went. All with full bellies, filled hearts and fond memories. 
If you can, any donation amount would be appreciated beyond words. 
Mum and Dad are heartbroken and I want to take a little heaviness away if I can.
Thank you all from the bottom of my heart. 
Zoe x”
Friends of a Cobargo friend. Organised by Zoe Smith.

Amy Kilpatrick’s Parents

“My parents home has been lost to the Cobargo and Wandella bush fires. Unfortunately they, like many others, were not insured and have lost everything (they are on limited income  and could not afford the insurance). There are many other impacted families and worthy causes and I encourage everyone to donate to these first (e.g. RFS and Patrick Salway’s family). Anything anyone can spare to support my parents in the next few weeks would be really appreciated ❤”

A friend of a friend in Cobargo.

Read more from the blog.

People effected  by the fires that you can help directly

People effected by the fires that you can help directly

Many of you know that I live in Bega and my region has been affected by fires in the last week.It has been stressful and at times scary but I am very lucky. I live in Bega and it is a pretty safe spot. Unfortunately, a number of people in my region have lost their...

The 2 things that aren’t so awesome about Kartra

The 2 things that aren’t so awesome about Kartra

I love Kartra! What's Kartra? It's a super integrated marketing tool that brings together all the bits and pieces like email marketing, sales pages, payment processing, memberships, affiliate programs, video hosting, file hosting and more. I did a whole video about...

What motivates me

What motivates me

I was just in the bath, reading my monthly self-coaching workbook. One of the exercises this month is to journal about what motivates me. What are my personal values, beliefs, and causes that motivate me to act, no matter what. This workbook arrived as part of my...

The 2 things that aren’t so awesome about Kartra

The 2 things that aren’t so awesome about Kartra

I love Kartra!
What’s Kartra?
It’s a super integrated marketing tool that brings together all the bits and pieces like email marketing, sales pages, payment processing, memberships, affiliate programs, video hosting, file hosting and more.
I did a whole video about why I love Kartra HERE.
But there are 2 things that currently bug me about Kartra so I wanted to let you in on those today. Let’s go!

So, yes – Kartra is my favourite toy to play with. It’s more affordable than CLickFunnels and it does all the things, so what are these 2 things that aren’s so awesome about it?

As of September 2019, they are:

  • Calendars
  • Having to work in multiple tabs

1. Calendars

So, Kartra has this cool feature called My Calendars and when they launched I thought “OMG! Another system I can do here in this one place!! Does it get any better?”.

And it turns out, no. Not for me, it doesn’t get better 🙂 because the calendars have a couple of limitations.

They don’t synchronize with each other so you could double book.

NO!!!!

So I contacted Kartra, thinking I was doing something wrong and they told me to simply set the booking to “Pending” then manually go in and confirm people’s appointment or tell them that they will have to choose another time slot.

What is the point of sending them to a calendar to choose a time slot – only to tell them that they have to go and choose another, different time slot?

No thank you.

Also, they are all set in US time and don’t convert very easily.

So, for now, we’re staying with Acuity thank you very much.

The workaround is to use the welcome email that gets automatically sent once someone purchases a session to direct the client to the Acuity booking function. Easy!

It’s all in the video if you want to have a look:

2. Multiple Tabs

The other thing that isn’t awesome about Kartra is the need to create one thing before another. I don’t know if those are the best words to describe what I mean, so let me give you an example.

If I want to create a product, there comes a point where I need to specify which sales page is for this product.

Solution:

Open a new tab, whip up a sales page and use that.

Then it wants a thank you page too!

Solution:

Same – same: in a new tab I make a thank you page then use that.

Similarly, when I want to make a membership, I need to allocate it to sales pages and sometimes a form or some other Kartra asset that isn’t built yet.

Now, this isn’t a real deal-breaker for me because I’m ok with having a few tabs open and switching between them, but it would be really nice if it was a bit more integrated or intuitive or something.

My demo in the video shows the dilemma best.

But don’t get me wrong!

I do love Kartra and totally recommend it at certain points in a businesses life. Comment below with any questions or book a free chat with me to figure out if it’s Kartra’o’clock for your business. 

Read more from the blog.

People effected  by the fires that you can help directly

People effected by the fires that you can help directly

Many of you know that I live in Bega and my region has been affected by fires in the last week.It has been stressful and at times scary but I am very lucky. I live in Bega and it is a pretty safe spot. Unfortunately, a number of people in my region have lost their...

The 2 things that aren’t so awesome about Kartra

The 2 things that aren’t so awesome about Kartra

I love Kartra! What's Kartra? It's a super integrated marketing tool that brings together all the bits and pieces like email marketing, sales pages, payment processing, memberships, affiliate programs, video hosting, file hosting and more. I did a whole video about...

What motivates me

What motivates me

I was just in the bath, reading my monthly self-coaching workbook. One of the exercises this month is to journal about what motivates me. What are my personal values, beliefs, and causes that motivate me to act, no matter what. This workbook arrived as part of my...

What motivates me

What motivates me

I was just in the bath, reading my monthly self-coaching workbook. One of the exercises this month is to journal about what motivates me. What are my personal values, beliefs, and causes that motivate me to act, no matter what.
This workbook arrived as part of my membership in Melanie J White’s Habitology membership.
Once I’d written my list, I realised I should share it here and hopefully inspire you to do the same. So here goes.
  • The Pursuit of Excellence
  • The desire to experience life in its most pure and honest form – free from my own delusions + the delusions of others (+ society)
  • A strong urge to smash/overcome/remove the obstacles to success + pure, loving happiness
  • Advocacy for responsibility-taking
  • Women’s liberation
  • Freedom
  • Creativity
  • Devotion + Service to others
  • Connection
  • Living in the present moment
  • Being a loving caretaker of the Earth
  • Being ‘A’ Grade
  • Self-love
  • Being cheeky and a bit irreverent
  • Swearing
  • Being myself
  • Leadership
  • Nature
  • Kindness

Would you like know more about me?

There’s a bit more about me over on my About page. I also encourage you to book a free chat with me if you feel drawn to working with me – even if it’s not yet. I love chats. 

Read more from the blog.

People effected  by the fires that you can help directly

People effected by the fires that you can help directly

Many of you know that I live in Bega and my region has been affected by fires in the last week.It has been stressful and at times scary but I am very lucky. I live in Bega and it is a pretty safe spot. Unfortunately, a number of people in my region have lost their...

The 2 things that aren’t so awesome about Kartra

The 2 things that aren’t so awesome about Kartra

I love Kartra! What's Kartra? It's a super integrated marketing tool that brings together all the bits and pieces like email marketing, sales pages, payment processing, memberships, affiliate programs, video hosting, file hosting and more. I did a whole video about...

What motivates me

What motivates me

I was just in the bath, reading my monthly self-coaching workbook. One of the exercises this month is to journal about what motivates me. What are my personal values, beliefs, and causes that motivate me to act, no matter what. This workbook arrived as part of my...

Should I Pay for Canva? Canva Free vs Paid

Should I Pay for Canva? Canva Free vs Paid

Let me just answer your question straight away…should you get Canva for work? Should you pay for Canva? 
I don’t actually know!
But I can help you to see what you will get with Canva for work and help you to decide for yourself. 
If all else fails, I recommend signing up for the free, 30-day trial and if you can’t live without the features once they’re gone, you should probably pay for it. 
In this blog and video, I will show you the paid features and why I love them – then it’s up to you. 

If you like, you can see the Canva for Work features for yourself in this video: 😊

The main features I love about the paid version of Canva are the brand kit, the free premium phots, and graphics, animations, being able to export images as a png file with a transparent background, magic resize and being able to upload fonts & access premium fonts.
So let’s run through those features briefly – I go into more detail in the video:

1. Brand Kit

The Brand kit basically allows you to create an easy to access section in every design with your brand colours. This is great for me since I create designs for many brands in my Canva, so being able to access the brand colours for all of my clients in one easy click saves me heaps of time.

Canva for work also lets you upload custom fonts and create a folder of logos.

It will really depend on your level of usage as to whether this feature will make or break the deal for you.

2. Access to premium images and graphics

When you pay for Canva you get access to Canva’s library of premium images and vector illustrations.

This was not a deal-breaker for me because I am a huge fan of Unsplash for gorgeous, free photos and Creative Market for vector designs but I hardly use those two resources anymore. I seem to be able to get all I need in Canva lately.

Scratch that, I do still adore Unsplash for royalty-free, stock photography

But, if you’re seeing a crown on some of the elements in Canva that you want to use or paying for them frequently, you might be better off paying for Canva for Work. 

3. Transparent backgrounds in png

This feature is just a logo and website maker geek out I think but sometimes, you want to put your logo on a social media image without that white space behind it…you can do that if the background of your logo is transparent.

I don’t think I can explain it very well in words so check out the video if this isn’t making sense but basically, you can’t download your designs with a transparent background without the paid version – so if that matters to you as much as it does to me, you might want to pay for Canva.

4. Magic resize

This is one feature I really can’t live without and that I find saves me a lot of time.

If you create a design in one layout – for example as a Facebook post – and then you want to turn it into a Facebook header and an email header, you can do that with Canva for work in one click using the Resize option.

This is gold. Check out the video for a demonstration.

5. Access premium fonts

When you have Canva for work you can upload a custom font and use it inside your Canva designs.

This is really helpful if you are using an unusual or custom font that isn’t available in the Canva selection.

If you are creating a design and you like the look of the fonts with a crown beside them, you might be seeking more from the basic font selection.

Personally, I recommend that brands stick to a Google font for website and branding to make it easy but if you want to stand out in the font world, you might like to play around with some premium fonts.

WTF is Canva?

If you are reading this and wondering WTF is Canva, you need to backtrack a little. 

Canva is a free, graphic design tool you can access on the internet by signing in with an email address. You can check out Canva here: 

5. Access premium fonts

When you have Canva for work you can upload a custom font and use it inside your Canva designs.

This is really helpful if you are using an unusual or custom font that isn’t available in the Canva selection.

If you are creating a design and you like the look of the fonts with a crown beside them, you might be seeking more from the basic font selection.

Personally, I recommend that brands stick to a Google font for website and branding to make it easy but if you want to stand out in the font world, you might like to play around with some premium fonts.

WTF is Canva?

If you are reading this and wondering WTF is Canva, you need to backtrack a little. 

Canva is a free, graphic design tool you can access on the internet by signing in with an email address. You can check out Canva here: 

Personally, I use Canva nearly every day and I like it (mostly). Sometimes, we have a little quarrel (which may involve me losing a whole document of design work and wanting to throw my laptop at the wall) but mostly, I remember to click save and we get along alright. 

If you are a proper graphic designer you are probably not going to like Canva and you should just go back to Adobe. But for the rest of us, Canva is a great, free option to get our online designs created. 

Post your comments below and, if you’re new to Canva, I recommend that you check out the Canva playlist on my YouTube for more tips:

Would you rather eat your shoe than make another design on Canva?

Maybe it’s time to think about getting some tasks done for you. Did you know that I offer Done for You services with my team? It’s totally a thing. So, if you’re ready to get some of that stuff off your plate and onto mine, have a look at some of the Done For You options here:

Read more from the blog.

People effected  by the fires that you can help directly

People effected by the fires that you can help directly

Many of you know that I live in Bega and my region has been affected by fires in the last week.It has been stressful and at times scary but I am very lucky. I live in Bega and it is a pretty safe spot. Unfortunately, a number of people in my region have lost their...

The 2 things that aren’t so awesome about Kartra

The 2 things that aren’t so awesome about Kartra

I love Kartra! What's Kartra? It's a super integrated marketing tool that brings together all the bits and pieces like email marketing, sales pages, payment processing, memberships, affiliate programs, video hosting, file hosting and more. I did a whole video about...

What motivates me

What motivates me

I was just in the bath, reading my monthly self-coaching workbook. One of the exercises this month is to journal about what motivates me. What are my personal values, beliefs, and causes that motivate me to act, no matter what. This workbook arrived as part of my...

YouTube Success Tips

YouTube Success Tips

Do you want to use YouTube to grow your business AND you want to do it right from the start? 
Or maybe you want to spruce up an existing YouTube channel. 
AS of today, I’ve had 109,200 YouTube video views! I can’t believe it myself. And I’m so grateful for all that good juju. 
My views really started to pick up once I was doing all of the things I share below. 
I also think a sprinkle of luck was a part of it – but really – what I create is content that helps people. And I think that’s why people watch my vids. Because they need the help I’m offering. 
Let’s get to it!

You can watch me yabber on about the tips in this video: 😊

So without further ado…here are the tips:

1. Check out the YouTube Creator tips

From your YouTube account, you will see a button called YouTube Creator (beta). It should take you to a dashboard where you can view analytics and all kinds of cool stuff.
There’s also usually a couple of recent videos from YouTube Creator and other news videos from YouTube themselves.

I recommend you check them out. A lot of these tips I’m sharing have come from videos like that.

YouTube Creator also has its own YouTube channel which I recommend for the same reason – lots of great tips from the horse’s mouth.

2. Create Channel Art for your channel

In the video, I called this a banner! What was I thinking? It’s called your Channel Art.

Channel art gives you an opportunity to start getting your viewer familiar with your brand and makes your channel more beautiful.

It’s easy to make your channel art – I use Canva: canva.com . They have new templates that make it even easier than before. I have a video tutorial on how to create your channel art here:

3. Fill in your account details

As with any social media or online marketing platform, it’s really important to give the viewer as much information about you as possible. So you need to fill in your about, your social links and your website link. It’s pretty easy – the instructions are in the video.

4. Create a Welcome Video

I’m calling this a Welcome Video and YouTube is calling this your “Trailer”. It’s as simple as creating a video with the intention of it being your welcome video or selecting an existing video to be your trailer.

You need to click “Customise Channel” and then you’ll get access to edit your home page. There’s 2 options at the top there; for returning subscribers and for new visitors. When you edit the option for new visitors, you can choose that welcome video you created. YouTube Creator channel also has a good video about what your trailer can do for you which you will find in their feed. You will see me demo the options in the video.

Watching other channel’s welcome videos is a great way to get a feel for what makes a great welcome video.

5. Create Playlists

This is another tip I got from some big name YouTubers. Sorry – I can’t remember who 🙂

But basically, the YouTube algorithm/crawler will give your channel a preference if you have playlists created.

Further to this – which I didn’t mention in the video – is to create a sequence of videos. For instance, you might create a 4 part series of videos on a specific topic. For example, Email marketing tips #1, #2 and so on.

The YouTube and Google crawlers loves a video series and will give your videos a higher ranking if you have them.

6. External Links

Similar to setting up your About information, it’s important to set up your account with your external links.

Be a bit strategic. Use your website, your social shares, a landing page, whatever you like. But think about it: where do you want people to go next? What is the next logical step for a person in their relationship with you? Send them there.

7. Create a Video a week

It’s perfectly fine if you can’t always post a video a week. Goodness knows I don’t always do it. But it’s another one of those measures that the search algorithm takes into consideration when deciding whether or not to display your video as a related video or in a search so it’s worth trying to post once a week.

A lot of big channel creators recommend a certain time and day every week as well, so your followers know: example – every Tuesday at 2 pm there is a new video. So they can tune in on the regular. I personally don’t do this but it’s something to think about. 

8. Create videos that are around 10-minutes long

I started off my YouTube channel with hour-long videos. They were interviews. I doubt anyone ever made it through those vids. YouTube Creator tips have recommended videos around the 10-minute mark.

I watched an interesting video the other day that suggested making videos longer than 10-minutes to display more ads but that is only available once you have a certain number of subscribers and views per year. 

Basically, 10-minutes is not too long and not too short. It’s the Goldilocks video. 

9. Use tags

Choose a bunch of tags that seem relevant to your current video and any related videos. Really, my tagging took off and made a lot more sense once I started using Tube Buddy (skip to next tip). You can just wing it with your tags but I think Tube Buddy is a great free resource (I’m not an affiliate but I should be!).

10. Check out TubeBuddy

I have been using TubeBuddy for a couple of years. It helps me figure out which tags to use, it helps me see stats on other accounts and once I paid for the premium version to add a sentence to the end of all my videos to send people to my new website.

I am not an affiliate but I DO recommend it. You can always remove it if it doesn’t help you 🙂

11. Create a custom thumbnail

Here’s an example of my latest custom thumbnail:

Make your thumbnail on Canva HERE

A custom thumbnail will show up on your channel as the mini-preview of your videos rather than a randomly chosen snapshot from your video. You know, those great pictures of you wiping your nose or with your tongue hanging out. 

I create custom thumbnails using Canva and I’ll be making a new video about the how and why of YouTube thumbnails on my YouTube channel very soon (so you can subscribe if you want to be notified when my new videos are released). 

It basically makes your channel look more beautiful and begins your branding process. PLUS – videos with faces on the thumbnail apparently get more views! 

12. Use Cards and annotations

In the video, I DID NOT have a win demonstrating cards and annotations to you. There is also ‘end screens’ which I highly recommend. This is a pretty cool video that explains end screens, playlists, and subtitles really well.

You will have seen these on other videos on YouTube – end screen is that page at the end of the video that says “Subscribe” or offers other, related videos.
Cards are little info icons that pop up and offer other videos or external links related to the video you’re watching.

These are both great ways to keep people watching if you have them in strategic places – especially if you are seeing a drop off at a certain time. You can keep people on your channel or take them to the website or the next logical step.

Ok – whoosh! That was epic.

And now enough is enough. I think I’ve realised I need to do a whole training about YouTube to tease all of these elements out more fully but hopefully, you got a sense of some of the things you can do to improve your YouTube channel and succeed on YouTube. You can jump on the mailing list if you want to stay in the loop about that YouTube course when it drops.

 

Do you need a hand figuring out if YouTube is the right next step for your business?

If you are wondering whether or not YouTube is the next big thing for your business it might be good to talk to a marketing consultant and get clear about a strategy. That way you won’t spend your time wondering. You will know that you are taking the right actions to move your business in the direction that will get you the results you want. 

Book a free 30-minute chat with Natasha today to discuss your business marketing strategy.

Read more from the blog.

People effected  by the fires that you can help directly

People effected by the fires that you can help directly

Many of you know that I live in Bega and my region has been affected by fires in the last week.It has been stressful and at times scary but I am very lucky. I live in Bega and it is a pretty safe spot. Unfortunately, a number of people in my region have lost their...

The 2 things that aren’t so awesome about Kartra

The 2 things that aren’t so awesome about Kartra

I love Kartra! What's Kartra? It's a super integrated marketing tool that brings together all the bits and pieces like email marketing, sales pages, payment processing, memberships, affiliate programs, video hosting, file hosting and more. I did a whole video about...

What motivates me

What motivates me

I was just in the bath, reading my monthly self-coaching workbook. One of the exercises this month is to journal about what motivates me. What are my personal values, beliefs, and causes that motivate me to act, no matter what. This workbook arrived as part of my...

How to use your values help you succeed in your marketing

How to use your values help you succeed in your marketing

Have you ever given some time to considering and articulating your values?

Having clarity about your values strengthens your marketing messaging and helps you attract more ideal clients.

It also helps you to focus on what is really important in your sales pages, social media posts and emails.

All good news right?

Let’s get started.

Clarity about your values can help you attract more ideal clients

Do you find that a lot of your clients are just like you?

They are either like you now or they are in the exact position you were in a few years ago or before a recent transformation.

That is why they are drawn to you: you are going to teach them how to make the same leap you did or grow into a new version of themselves through your perspective.

That is all very well and good – but what are your values?

If you are like me, you might not have spent much time journalling or using writing to clarify your values.

Journalling is a recent addition to my toolbox.

Even if you have journalled a lot, can you tell me your top 3 values right now? 

That is what I want you to be able to do at the end of this blog post.

To get started I want you to have a look at this articulate and comprehensive list of values:

This list was provided by Mitlè Southey of the Sistermind. Each month in the Sistermind you access a Guidebook with exercises just like this which I heartily recommend you check out. 

Step One

Read through this list of values. It is print friendly. Alternatively, you can grab a notebook or piece of paper.

You might also like a dictionary to clarify the subtle difference between some of these words.

Now, go through the list of values and circle or write down as many as resonate with you. You can really go for gold here. The first time I did this I circled a LOT of words.

I also LOVE the Desire Map process by Danielle LaPorte and I recommend that process too. This list of values can be a beautiful addition to the Desire Map process, just to give you more words to choose from and consider.

Just seeing certain words helped me uncover their relevance in my life. As if they articulated something I knew deep down but hadn’t been able to give a measure to before.

Step Two

Once you’ve got your big list it’s time to try to nail it down to about 3.

Mine are Connection, Authenticity and Freedom.

I used the Desire Map processes and a number of other journalling and coaching processes to come to this. And it happened over about 3 years!

So in the meantime, I suggest you ‘settle’ on 3 for now and keep it in mind to re-evaluate your values every 6 months or so.

Step Three

Start to use these values conceptually and/or the actual words themselves in your marketing messaging. 

I recommend using them in your:

  • Social Media Posts
  • Paid Ads such as Facebook
  • Email Nurture Sequences
  • and other places where you’re connecting with people who haven’t paid you yet.

The reason that this works is that your ideal clients often share your core values. 

They may be different to you in other ways but the 3 top values will often be similar or the same. 

What you DON’T want to hear about marketing…

Now it’s time to start experimenting. 

What? Experimenting?

Yes. 

This seems to be the one thing that no-one wants to hear about marketing. 

They want results. They want guarantees. They hear about marketing success stories and quantifiable results.

Yes – this is all possible.

And what you don’t hear about in the miracle marketing success stories is: how much money those businesses poured into trialing, research and split testing different messaging approaches just.like.this.one. 

Success stories are built on the back of a lot of experimenting and then looking at their results and trying something else. 

So let’s get started. Now. Today. 

You might just beat your competition to values-driven marketing messages!